Meet the Owner

I've spent 20+ years in the supplement industry and discovered "supplementing" using the bio-chemical model was not going to provide long lasting results. I bring a fresh approach, understanding and execution of the out-dated 2d bio-chemical model of health into the 3d physics model of health by identifying the vital missing micro-nutrients needed to sustain the organ/gland systems. This refreshing awareness brings with it practical concepts and logical products that create a pathway into lasting health solutions and not merely another symptom chasing approach.

Matthew Jacobs CEO Health Beyond Hype

The power to heal and improve our health is within all of us. You just need the right information and vital micro-nutrients to make lasting changes.  YOU, are why I have  devoted my life to this industry.  I'm driven to find better solutions that can provide optimal health and not just symptom management.

I've uncovered the fallacy that boosting intake of a vitamin or mineral because it reads low in a blood test does little to identify any underlying issues. Understanding why the body breaks down is key to knowing how to introduce the right micro-nutrients to recover and re-stabilize underlying problems.

Your gut does not process and absorb 100% of any micro-nutrient you eat. It turns out not all vitamins and minerals are created equal nor is everyone’s gut prepared everyday to absorb what is introduced. Solving that puzzle lead me to creating a cutting edge formula for a new supplement component called “Ultimate Synergist”.  This product  creates an environment in your gut that optimizes any micro-nutrient that is introduced. A huge advancement in the understanding why so many supplements don’t deliver the same results for everyone.

Mastering how the body processes and uses what is being introduced through foods, and what happens through the digestive process is the cornerstone of my approach to all my products. In the same way a great winemaker can make great grapes into great wines, I connected the importance of sourcing the very best bio-available ingredients with the art of formulation and the basics of biochemistry (the winemaker’s role) to create an extremely effective array of products that in only a few months, can make dramatic differences in your life.

Health Beyond Hype was born to bring these ideas together, to address a holistic approach to the body with the vital micro-nutrients that will actually get into your system to enhance or replenish the missing pieces needed to get long lasting results.